The inspiration behind Love Cocoa comes from founder James Cadbury's great-great-great grandfather John Cadbury, who set up Cadbury chocolate nearly 200 years ago. The philanthropist built Cadbury on great ethical grounds, looking after its workforce and improving civil rights. With the family no longer involved, the business was subject to a hostile takeover in 2010 being sold to a US company... Love Cocoa bars are lovingly handmade in Great Britain using the finest ingredients. They source the best quality single-origin cacao from Colombia, Peru and Ecuador. For every chocolate bar sold, Love Cocoa plants a tree in cacao plantations in Cameroon. This not only gives cocoa farmers much needed additional income, but it is also good for the planet with many Rainforests in Africa being destroyed for the cultivation of cacao.