Neha Sethi aka the ‘batman of baking’ kept her identity secret, till 2014. As SHM rose to popularity, and to meet the increasing demand - the brand opened its first store in Lower Parel.
Specializing in cookies, the brand has slowly expanded its range of products and also offers brownies, milkshakes, cookies, cakes and a variety of other desserts. Pioneering the ‘cookie cult’ - the brand now has presence across Mumbai, Pune, Kolkata and Bangalore.