Noor Mubarak, a Le Cordon Bleu graduate and pastry chef, found her calling when the pandemic struck. She decided to turn the newly found extra time and opportunity to start baking. The proceeds went towards helping migrants struggling to make their way back home. Months later she launched The Notting Hill Bakery in 2020. Growing up in London around Notting Hill influenced her new venture and hence the name 'The Notting Hill Bakery.